
I still love you little drive
It looks like Best Buy is jumping on the bandwagon of stores who are offering their customers some type of “we’re sorry you’re a dumbass” consolation prize for the early adopters of HD-DVD. Today it was announced here that if you purchased a qualifying HD DVD player from Best Buy before February 23, 2008, you will be receiving a complimentary $50 Best Buy gift card. I know you’re probably asking yourself, “why would they do such a thing” and the answer is quite obvious and easy: Publicity is great and they aren’t really losing any money on this fiasco. Back in 2006, Best Buy reported a $43 million gain from used gift cards. That’s 43 million dollars of people who just didn’t use their gift cards: WTF?? You can be pretty certain that none of those people were gamers because we would use them the instance we received them, or at least put them towards a pre-order.

free money is good money
Although the format war is over, I’m still happy with my purchase simply for the fact that I can pick up HD movies for the cheap. Granted I’ll eventually run out of options with the HD-DVD format, but I have roughly 558 movies to buy on the cheap. For instance: I can either purchase American Gangster for $14.99 on regular DVD or spend 3 more bucks and have the HD version that’s plays on any drive. For someone who collects movies, it’s pretty much a win-win for me.
So what did you do during the “great” format war? Did you wait on the sideline until one had risen victorious? Or did you just become a tech whore and buy them both like I did? Also, for those who did buy the add-on or a HD DVD player, are you keeping it?
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Jermaine :: Mar.19.2008 ::
LotM News, Movies, Xbox 360, Misc ::
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